Categories
Creativity Ideas

Yes! – you need to SELL your ideas

If you want to be a writer and a personal brand – I would recommend reading some of the writings that are on the middle finger project. I love how Ash writes and I love how she simplifies business. Especially around being a writer and a personal ‘brand’.

While you’re at it, you should also get her book, I read it, twice.

The whole book is built on the notion that you’re not selling yourself, you’re selling your ideas. It makes me feel liberated because if you’re not selling yourself and you’re selling ideas, you’re tapping into a vast infinite pool of creativity. It makes everything seem abundant and even though it might seem a bit overwhelming to keep coming up with ideas, it’s a ressource that everybody has available.

Sell your ideas as a way to build your legacy

I believe that the biggest thing we can do as humans is to serve a greater purpose than ourselves – that the coolest thing you can build on the planet is a legacy that will leave your own personal mark. I also believe this is one of the greatest things you strive for as a career.

If you have a career where you feel like you’re serving a bigger purpose, research shows that 9 out of 10 people are willing to earn less money to do more meaningful work. Then you’re spot on. You can use it to build your own personal rockn’roll empire. So begin selling those ideas and add them up into something amazing. I have written an essay about this a while back (13 years!=) myself, that I stumbled upon just now, and I actually think it’s pretty descent

Categories
Branding Entrepreneurial life Freelancing Writing

A personal bio: My game of life

Let’s talk about your personal bio. I recently read switchblade lemonades excellent e-book ‘bio like Beyonce’. Those of you who have read this blog long enough knows that I am a sucker for musical analogies. I want to end each and every article I ever have written with ‘keep on Rockin in a free world or something like that. I LOVE that somebody has built an e-book around Beyonce.

However, it made me write a document called ‘My game of life‘ – which is a very very personal bio, in addition to my ‘professional’ bio. I think sometimes we need to go a bit deeper than looks and actually explain our traits and where we come from.

What to add in your personal bio

It can be hard to figure out where to cut the personal bio, meaning what you leave out or what you put in. There are some things in my personal bio that makes me cringe a bit – and I don’t know if I will keep it in there (who cares about whether or not I get tipsy at tech conferences?) however, this bit of information I also believe makes me… well, human. And I do believe that it’s something that others would love to know too, because, it’s a part of my personality.

To me, I would rather work with somebody where I know a bit about their history, in addition, to know about their achievements – but how deep should you go? How many of these traits should you be adding, and still not expose yourself completely, but simply giving you some twists and some of that sassy ‘je ne sais quoi’.

So get on with it. Personal bios in addition to your professional bio can teach you a thing or two about how you want the world to see you – it was good considerations for me at least=)

Categories
Climate Action Social Good

Sharing: this is how I support a global movement

I have a concrete way to support a global movement. And I want to share a personal piece of advice I have always followed. If I am supporting a cause, it doesn’t mean that I hit ‘Like’ on an update or a tweet from a contact. a ‘Like’ is the very least I can do on social media, in order to show I care. I think one of the biggest things I can do is to support multiple global movements.

But why would I stop there? Support means sharing and speaking up. ‘Likes’ don’t get my message further. However if I like an update, it shows that I am inclined to agree, but I won’t put in the 2 minutes work to pass it on to my own network.

Global movement: Outraged by challenges

I could support a new global movement. I could be outraged by climate change or the death of George Floyd. Or even by the lack of gender equality at my workplace. However, I would first use that outrage proactively when I decide to share, to show up for the cause. To sign that petition from a contact of mine. To change my profile picture and make the movement grow larger. Sharing is what is needed for a better world. A simple change in your mind that makes ideas spread further.

Categories
Creativity Identity + purpose

Humanity needs a new renaissance

Not a renaissance in terms of invention, we need a renaissance in order for us to make the world a better place.

The world needs a new era of creativity and creative approaches apart from putting stuff on your website and sharing stuff on social media. A new ‘Belle epoque’.

We need something that breaks with the ‘old-school’ way of doing business or even personal development. We need something that aligns that small part inside of us (some people call it imagination) with what we’re doing every day.

Peoples need to feel fulfilled, seen, and aligned with our purposes. I don’t see our purpose as one thing. I don’t feel like a human has one purpose, but several and it’s time for us to let loose of the fear that lets our one purpose live in a box. Or let ourselves live in a box. It’s time to stop defining stuff like that.

So all of those questions that you can find online where you find your passion and your purpose and make a living, be happy, have the dreamhouse, etc? Fuck them so hard because it’s not gonna make you happy and fulfilled.

It’s not gonna make you get up in the morning screaming YEY! It’s a new day! I need to go sit in my office for 8 hours (after 2 hours of commuting) and work the numbers because it’s my passion because it’s my purpose. It’s what I live for. You’re still going to have small voice inside of you saying ‘we can do better than this’.

Introducing the multi-purpose renaissance person

A renaissance person is a person dedicated to finding out what multiple things they are really good at. I personally have been trying to find out what that ‘one thing’ that I do really well is. And Yes – I have more than 15 years building empires as big as the sky from gravel in the startup space, Yes I have made concepts and business models that have changed the world. But it only gives me so much to gather people around a cause, to make them fall in love with a brand, to have them sign up to something that makes you happy, that spurs some inspiration a part from saving stuff on pinterest.

I don’t believe it anymore. I don’t believe in a specialist approach and schooling towards one thing.

Why? Because it doesn’t make me fulfilled, it doesn’t make me go to the work I do, with passion.

Do you know how many different skillsets Leonardo da Vinci practiced?

A part from being a genius, he was a painter, a sculptor, an architect, an engineer, an inventor, a botanist an anatomist and lifelong vegetarian and… a writer.

Why wasn’t he just a writer? Or just a painter?

Or you could ask yourself – what wasn’t he? Was there a part of himself that he didn’t practice? It’s hard to believe. He created. And he created all sorts of things. He was inspired by everything in life.

He was multi-faceted and he had multi-faceted ways of purpose and passion. And, get this, he was was ignored by the scholars and the experts of Florence, because he didn’t know mathematics or Latin. And it was first after his death that he really was celebrated.

I believe what you want to create is the top of the iceberg of creativity – what everybody can see – but I believe that under the surface, that iceberg is a build-up of several different layers.

It’s not important to find one purpose. It’s important to find as many of them as possible because when you find out what fuels your fire in several directions you can keep building on your joy and happiness.

This is not a ‘find your purpose’ cosmopolitan article that I used to read as a teen in the 90s. Because what is a purpose. It’s like answering the questions in the amazing book ‘Sophie’s world’ that I read as a teen. Finding your purpose is like answering the all over-shadowing question of ‘who are you’.

Your true north / Your inner wiring

So isn’t purpose just doing the right thing for you? What you’re aligned to do? I see it as much more complicated than that – it’s like creating an arrow of activities that points to your own personal ‘true north’. I love writing and building concepts and carry them out in life. BUT I also love gardening, playing guitars, partying, dancing, and when I relax I do it with a game of civilization – a game that has been a standard feature on all my computers since I was 15.

I can compare myself to Leonardo da Vinci, (even though no one is comparable to him) – we are both practicing several skillsets at the same time. We’re both doing several things in order to reach our own personal status quo – our own true north. He’s on ‘another world-ly’ level compared to me (and most other people) – BUT the mark up is the same. If you’re into woo-woo or ju-ju or what you call spiritual development these days, you’re aligning all the things that ‘spark your joy’ maybe you can even talk about Marie Kondo’ifying your purpose?

If it doesn’t spark your joy, it’s probably not a part of your purpose. Sometimes when we have dreams and we are afraid to pursue it, it’s not that we don’t want to work on that dream, it’s more that we haven’t build the pretext yet. The more I look into this whole purpose, it can be completely daunting – you keep hearing ‘but what if this isn’t really my purpose after all in your head?

We have to start thinking about the new renaissance people – you have to go back to the multi-purpose renaissance person.

Categories
Creativity Entrepreneurial life Ideas

Wield yourself

Sometimes you need to stand back and take a breather. Other times you need to wield yourself.

I have been obsessed with the word ‘wielding’ and the phrase ‘Wield yourself’ since I started on my scary yet rockin’ path of being healthy, as well as doing a whole lot of self-development. I love the words ‘rising, ‘uprising’ as well as ‘creating’, ‘building’, and my favorite word for what I am in the process of: ‘wielding’.

Wielding instead of creating- what’s the difference?

Wielding is the concept of creating/building based on deliberately using previously acquired concepts and skills that you already know brings you joy and happiness. Maybe I would even say that wielding happens from a place of fulfillment? It’s building stuff based on where you are already fulfilled, where you already know that you enjoy doing things like this. Well, what if you mash the things that you like to do, up?

I have thought a lot about why wielding feels like such a strong word for me.

Maybe it’s because it lets you see yourself as a tool. It’s in the word, that you will use everything you’ve already learned to create something new. It seems stronger for me and I believe that all rockers should be wielding and not creating. I have the same thing about ‘forging’ instead of creating. Forging is stronger to me- you melt things together.

A femtech entrepreneur; case for wield yourself.

I remember talking to one of my old friends at a conference in Copenhagen a while back. Her name is Ida Tin and she is the founder of a femtech company called Clue, which is an ovulation tracker. Before that, Ida had a motorcycle travel agency together with her dad – that’s actually where I got to know her – through a danish female entrepreneurship network called ‘morgendagens heltinder’ it was all the rage 15 years back. However, When I asked her how she came up with the idea for Clue she said that she had simply sat in her apartment and had a blank wall where she put post-it’s of all she liked to do in her life – all the things she was passionate about. then she combined those things and started building because it was the perfect fit between feminism, technology, and reproductive rights.

What’s interesting here to me is that it simply wasn’t an act of creating everything from scratch – it was ‘deliberately’ using the things Ida knew made her feel fulfilled in order to create her next venture, her next dream.

I don’t see ‘wield yourself’ as an either/or from creating – it’s more like ‘upcycling’ (creating new things from old materials’ where creating is ‘DIY’ (creating new things from materials). it’s a layer above or below creativity depending on how you look at it.

Categories
Branding Business Unusual corporate activism

How to rise up to huge opportunities

We’re in times that are both challenging but also filled with opportunities. I am grateful for this global time-out, there’s something in it that has to teach us something bigger as humanity.

It’s a horrible horrible way for us to learn though. So many lives lost, so many numbers thrown at us daily and behind each number is a person, with a family, with a legacy and with a contribution to the planet.

As a part of my work at CARE we are in emergency operations now. Most of the country offices has closed down their operations and are focusing on preparing for #covid19 – What will happen when and if it hits Africa and what I am in particularly concerned about is the refugee camps. How can it become within control in places where people live close and there might not be clean water and everything spreads faster? But instead of me looking at it from a place of fear, I will not only look at it from a place of hope –  I want to look at it from a place of action and creativity.

How to rise up to opportunities

When I was working at the biggest sustainability Think tank in the Nordics as a Brand Director my mission was to create a whole corner in the sustainability movement that we could work from and build more content and ideas into – huge opportunities that we could execute on, on the daily.

I have a couple of key principles when it comes to building movements and rising up as a person and a brand:

-Showing the World who you are by DOING instead of TALKING

INCLUDE – don’t see yourself as separate – don’t act like others are separate either. You’re united for world dominion, rockers! Yes you need to participate and share stuff for others too. These are like important relationships rockers! – you have to give some to earn some.

PARTICIPATE: There are so many virtual calls for everything out there these days. So many ‘us vs COVID’ digital hackathons and programs. Instead of watching Netflix – become a part of those. Contribute. Share your skills and create magic.

TELL EVERYONE: Pitch your ideas. Not just to potential clients – pitch them to anyone. Are you passionate about technology?  tell everyone. Ideas around sustainability need to be bolder than life. Challenges we want to rise up to, and find possibilities in- such as covid19 can have Big Hairy Audacious Goals.

It’s one of the greatest things about working for a planet that’s fucked up environmentally and healthwise: The sky is the limit when it comes to how bold and audacious the ideas needed can be. The opportunities are there – but the question is: will you rise up and take them?

Categories
Climate Action corporate activism Entrepreneurial life

My personal combination of fashion, revolutions and sustainability

Are you working within revolutions and sustainability? First off, if you haven’t been introduced to Fashion Revolution you should check out their manifesto. Fashion revolution week is what I would call a ‘fashion industry bashing’ that’s needed. This is where the social good fashion rockers look at the fashion industry and sustainability as a whole and talk greenwashing and where it’s more than allowed to ask ‘who made my clothes’.

Remember to participate on the 24th of April by reversing your clothes and use the #whomademyclothes hashtag- We need more conversation starters and activist statement.

reduce, reuse, recycle, rethink, retweet

Apart from giving a shoutout to Fashion Revolution Week, which you have to be a part of, I want to dive deeper into fashion and sustainability. So, the fashion industry is one of the heaviest emitters of CO2 in the world. Are you ready for my take on it ? here you go:

Reduce, recycle, reuse, rethink AND retweet

reduce, recycle, reuse, rethink, retweet

You need to be able to update your skillset. I wrote about how to live like our grandparents a couple of days back. In addition to that I think it’s vital that we all:

Think about what we are purchasing, how are we spending our money?

Think about how we can reuse the stuff we have.

Think about how we can recycle goods that has been worn out.

Rethink the way we act around materials

And then share (retweet) the whole bunch to your network and beyond as inspiration for the world to see.

A rocking trick to reuse more:

I am biggest on reusing and sharing. And I want to announce something: I have gotten my first gig as a style ambassador for the startup ‘WISHI’. Yes, I know what you’re thinking. No, I will not become a fashion blogger. But I am looking good even at the end of my ’20s’ and we need more sustainability fashion people preaching and practicing. SO I will carry that torch as well.

WISHI is something I have been crazy about for half a year. A couple of weeks back the founder asked if I would join as an ambassador and I said ‘Yes – if I can focus on sustainability, 2nd hand and vintage’. So that’s what I have been doing. The featured image on this article, is all 2nd hand clothes – apart from the t-shirt.

I have become a real bargain hunter online for the clothes that I want to be a part of my style and WISHI helps me out with that. In addition to WISHI for style advice, I am using Gem which is vintage clothes search engine. So these are two of my favorite tools to elevate my style.

ps. If you want to join WISHI, let me know – I have a special gift for you then.

Categories
Climate Action Creativity

Self-sufficiency: live more like grandma

At the Punkborough there’s a patch of about 12 square meters that has two metal frames sticking up from the ground. It’s something that has been constructed at the shipyard in Helsingør by my great grandfather when he build the house back in the 50s. Those metal frames are to strip plastic rope in between and use to dry clothes. I would be so sad to see it go, because it’s so convenient to have a place to dry your clothes outside and not using an electrical dryer.

My grandmother used to wash her plastic bags when she had used them. She also used many nights fixing holes in socks for my grandfather or for herself. Materials where precious. Nothing from the garden was wasted – everything was used as produce.

When I think of it, it’s not really that many years since we did things like this. treasuring what we have, and fixing what needed to be fixed.

Self-sufficiency and honouring materials

Back then they were more aligned with non-consumption than consumption. Yes, it was a different time to be living and things were more scarce, but there’s a lot of pointers saying that this is one of the ways forward, or backward if you might say. we can all bring these solutions to the table again. Figuring out how we are going to be honoring materials and produce. Recycling as much as possible, from a viewpoint of.. well life.

ways of thinking self-sufficiency on a global scale

-The most sustainable fashion is buying used clothes.

-The most sustainable way of buying new furniture is to upcycle it from old, or finding what you need on the 2nd hand portals.

-The most gratifying way of starting a garden is to swap seeds and plants with others instead of purchasing in the store

– Most vegetable scraps can be regrown

-If you have place for a drying rack outside, it’s an amazing way of saving electricity

There’s so many more things you can do – head over to this pinterest search on self-sufficiency to find more

It’s a beautiful world rockers, we need to remember the old times in times of these, taking the best solutions with us for the future. Self-sufficiency is one of the best ways of doing this- honoring what we already have around us.

Categories
Self-love

Intentionality – a lifeskill.

Rumour has it, that I, have lost 35 kgs in total since January 2019. And I have gained a lifeskill I call ‘Intentionality’.

And guess what rockers? That rumour is true. Yes it’s awesome, Yes I am changed in my body, but more in my head and spirit – I have gone partly woo-woo, which I think, for a business badass like me, is badly needed. I must say I am quite proud of myself for finally doing this for myself and learning how to take care of: the queen rocker of this universe (I mean this website) Henriette Weber (drumroll or sad trombone, it depends on who’s reading I guess).

BUT! – this weightloss journey has taught me a lifeskill, a very handy one. A lifeskill I like to call: intentionality. I used to be really good at pointing at different visions items and things and say ‘I want that’ – and then I would add it to one of my many bucketlists… Now I am really good at (still) saying ‘I want that’ but now I know how I will get it – not only with setting the intention and trust that the universe has my back, but also walking slowly towards this intention daily small steps that would bring me closer and closer to where I want.

Each day I have Gossips ‘Moving in the right direction’ tune on repeat when I am wearing my headphones. Because I know I am moving somewhere I want to be. The recipe is simple:

Focus and follow-through daily.

It was sickening hard at first, but 2 months in, I got a hang of it, it turned out beautifully. And now I am doing what I like to call ‘self-care’ step 2 – which is that I have hired a personal trainer for the next 2 months to get me to my final target weight and learn me how to make new yummy healthy food on the way.

Categories
Branding Business Business Unusual Identity + purpose

Do you have nostalgia for unity ?

You know sometimes things don’t turn out how it used to. I could use some hugs by now and to fill that 2nd person in on Snapchat filters – it’s hard to do on 3 meters distance, rockers, I am totally telling you it’s a challenge… almost undoable.

So I used this article to take a walk down a nostalgic memory lane of mine, thinking about the tiniest rockin’ things you can do that adds up to (TADA) a brand where you show who you really are… or dare I say.. a ‘cool’ brand? We all want to be a rockband still? right?

So in these times of crisis, illness, and worry around this lovely green planet of ours, I wanted to add some positive fairy sprinkles everywhere that showed that we are still working together for common goals ( or missions and visions of rocking businesses if you would like ) through Unity, sharing, caring and love.

Team work makes the dream work

And what is a better way to show who’s behind a Big Hairy Audacious Mission and Vision? : Team photos. I love team photos. Some of them are stronger than others, but it personally leaves me feeling nostalgic and brings me back to these feelings I had when I was working hard on achieving these goals together with these people – as a part of a larger group.

It’s an amazing way of creating joy and hope and memories. right now we are all struggling to get our everyday work-life together. At the same time managing teenagers who want to be with their friends, but can’t and pets who are having the time of their life, because everybody is t home hanging out – it must be pet paradise!.

I am totally becoming nostalgic for the free life I lived 2 months ago. But there’s only one way we are getting through this, and that is well… getting through this.

One of the things that makes me really sad is that they canceled all the music festivals in Denmark this summer so no Copenhell or Roskilde Festival for me. However I get it – and with my crazy-ass lungs and chronic lung decease, I am in this for the longest haul. in fact, I was joking with a friend of mine yesterday who I run my danish gardening Instagram with (if your interested) – about that if the world is going to be opening up slowly, then I might be out of isolation in a year or two.

Let’s see how long this is going to take, and let’s have the biggest global sustainable party when it’s over. Then we can also focus on climate change=) But humans together are what give me joy and sparks my creativity: Teams. I know how much effort a hardworking team can do in a short amount of time if the right conditions are set.

A brand tip from yours truely

When I worked as a brand director of the largest sustainability Think Tank in the Nordics, team photos was the content that got the most attention on social media. We did some pretty crazy ones at the Think Tank – If you want you can check some of them out on the now deceased Instagram account here.

This is taken last year at the UN general assembly in New York – this is all the +social good connectors working together under UN foundation to build a better world.

I want to show you this one – which is one of my personal – favorites:

It was taken at a running event in Copenhagen called DHL – and it just does something to me – I love pictures of acting out.

Team photos are a wonderful way of showing another face to a business – whether it is a serious team photo, or it’s a bunch of goofballs acting out at a running event. It brings views behind the scenes of a business, and get this: it’s actually showing who is the nuts and bolts inside the engine. Who is behind the facade, who is working to make these visions happen. It can be stronger than 10.000 words and normally it doesn’t take a lot to set it up. So my recommendation from here is to get some team photos set up and have fun with them, Show the faces behind the brand (because, we all know that people want to deal with other people and not huge monstrous choreographed cyborgs) and show the world who you really are in this uncertain future where we just have to take it day by day – or musings by musings.

De rien Rockers, Don’t mention the war =)